Scottmark in the Healthcare Sector
 As specialists in healthcare eMarketing, we know how to effectively convey complex scientific messages to healthcare professionals while providing consistent information to patients and caregivers in language that they understand. Whether your communication needs range from product Web sites and online/email advertising campaigns to informational CD-ROMs and e-detailing, we can help you speak to health professionals and consumers in a persuasive and consistent voice. Our expertise in developing scientific and medical content coupled with our experience in project management for healthcare and pharmaceutical clients ensures that all aspects of a project will meet stringent legal and medical review.
Product and Health Information Web Sites
The Internet has become a prime medium for building brand awareness and loyalty in competitive environments. For the healthcare sector, the Web offers a unique opportunity to:
- Bring together communities of patients, health providers and manufacturers
- Track and measure performance
- Build online relationships with key customers
Development of branded Web sites requires a supplier that can communicate your marketing message to doctors and patients while respecting FDA fair balance requirements. Our experts can create an optimal Web presence for extending your brand identity to professional and consumer decision makers without the dissonance associated with "in your face" fair balance compliance that pervades magazine and television advertising.
From heart failure and organ transplants to fungal infection and hair loss, our staff has created Web sites that inform doctors and patients, encourage dialogue leading to prescriptions, and increase compliance. We have also created non-branded sites for providing health information as well as for motivating opinion leaders and influencing legislation. Whether you need to extend an existing ad campaign to the Web or create a sophisticated, personalized site that decision makers will return to again and again, we have the expertise to make your site a success.
Sales Presentations and E-Detailing
Sales force detailing in the doctor's office has been the prime marketing tool of pharmaceutical companies for more than a century and remains the largest component in most corporate marketing budgets. The growing acceptance and widespread use of computers among healthcare professionals is both changing the type of presentations that physicians expect in their offices and opening doors to alternative online detailing services such as iPhysicianNet and Physicians Interactive.
Whether you need a sophisticated digital detail aide to inspire your reps and improve detailing in the doctor's office or a self-paced presentation for doctors to use online, we can help you translate your marketing message into a flexible presentation that suits a variety of different information needs.
Pocket Portals
 As pharmaceutical companies continue to invest in portal sites for healthcare professionals, the demand for increased access from a variety of different platforms is accelerating. We can show you how to make your health portal accessible to all types of devices including handheld computers such as Pocket PC and Palm devices.
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