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Scottmark has launched two websites for Revision Eyewear as part of their new "Be Revision Ready" marketing campaign. The company designs, manufactures, and markets a range of ballistic eye protection systems for military use.

In addition to launching an all-new corporate site (RevisionEyewear.com) with a stronger product focus and online purchasing, Revision Eyewear has launched their first Flash-based product site (RevisionReady.com) that is targeted directly to soldiers.

Both sites were developed by Scottmark from designs by Taylor|Sprules in Toronto. Scottmark continues to provide ongoing maintenance and hosting for the sites in Montreal.

The first quarter of 2007 has been a busy one for Scottmark Communications with a variety of eMarketing projects for both large corporations and small companies. Scottmark cofounder, Scott Robinson, explains, "While we have continued to develop websites and training materials for a variety of large corporations either directly or in partnership with their advertising agencies, we are also proud to have been able to complete some smaller mandates for clients launching their first websites." Recently completed projects include a small website for a catering company in Great Britain, a bilingual website for a Canadian garment manufacturer, and an e-commerce site for an online art gallery.

The deluge of spam in recent years and the proliferation of email clients in wide use have made it difficult for legitimate permission-based email marketers to efficiently deliver campaigns and measure their effectiveness. Scottmark's enhanced email marketing services provide a turn-key solution for email message design, delivery, and reporting.

As the email marketing channel becomes more and more congested, marketers need to be able to deliver eye-catching campaigns that are still compatible enough to be read using webmail services (such as Hotmail and Gmail) and on hand-held devices such as cell phones and PDAs. Scottmark's email marketing services include design and production of effective email campaigns that will reach your target audience and provide the optimum presentation of your message in any environment. We can also personalize your messages so that each recipient receives a custom message with their name, location, or other content to achieve a one-to-one relationship with your target audience.

Our email broadcasting system ensures that your message is delivered to the maximum number of recipients and our new real-time reporting system permits you to instantly see the results of your campaign including which recipients opened, clicked a link, forwarded the email, or unsubscribed from your mailing list.

We can also manage your email lists and provide a simple form for your website so that visitors can subscribe themselves and be automatically added to your mailing lists. Finally, you can rest assured that your email marketing is CAN-SPAM compliant when you use our services. Contact us to learn more about how email marketing can be done right!

SR Telecom is a leader in fixed wireless communication solutions and infrastructure. As part of the company's marketing efforts for 2006, a new website was required to enhance the company's online corporate presence and to provide a greater focus on product information. The new site needed to be launched in a hurry to coincide with a major new marketing campaign. Scottmark was awarded the project through a competitive bidding process and the site was completed and launched within 6 weeks.

Scottmark Communications and Medzyme Corporation have launched Pharma411.ca, a new site designed to highlight and promote suppliers that offer their products and services to the Canadian pharmaceutical industry. With nearly 200 companies listed in more than 40 service categories, the site is designed for Canadian pharmaceutical industry professionals to quickly locate and contact suppliers from across the country.

Listing on the site is free for established industry suppliers. Companies may also elect to be "profiled" on the site for an annual fee. Profiles on Pharma411.ca allow industry suppliers to showcase the services and products that they offer via individual profile pages. These pages can include a detailed description of the company, its services and clients, plus images and complete contact information including a link to the supplier's own corporate website.

In addition to the directory of industry suppliers, Pharma411.ca also provides valuable resources for pharmaceutical industry professionals including calendars of industry events and training, plus links to Canadian associations, publications, government resources, industry clubs and organizations.

Scottmark Communications is pleased to announce the launch of a new multilingual corporate website for Octasic Inc., a leading designer and marketer of semiconductor products and technologies for Voice over Packet (VoP) communications.

The new site is available in five languages (English, French, Japanese, Korean, traditional and simplified Chinese) and features a unique navigation scheme that enables visitors to view product information in each language grouped by technology or vertical market. This is accomplished via a series of menus that frame the content on each page of the site. The site also features a handy search function and a login system that provides custom content to each visitor based on their individual security profiles.

Scottmark was also mandated to provide a redesign of Octasic's secure extranet site that it makes available to partners and customers.

As 2004 draws to a close, Scottmark Communications has been busy with the completion of several websites including those for new clients Texserv Inc. and Dorchester Investment Management. Both of these companies came to Scottmark with requirements for distinctive sites that reflected their unique corporate identities. The resulting bilingual sites feature attractive yet flexible navigation designs to facilitate site updates and expansion of site content over time.

Scottmark has also partnered with another content developer to begun a series of online training projects for a leading healthcare company. Scottmark will design and produce a variety of SCORM compliant courses for training employees, both onsite and in the field, on key business functions via the company's intranet.

Scottmark Communications is pleased to announce the launch of a new online contest for Domaine Pinnacle to support their award-winning ice cider. The Ice Hotel contest offers site visitors a chance to win a grand prize trip for two to the Ice Hotel in Jukkasjärvi, Sweden. There are also five secondary prizes of stays at the Ice Hotel in Quebec City.

Scottmark was given the mandate to administer and execute all aspects of the Ice Hotel contest including development of the branding, research and writing of contest rules and privacy policies inline with federal and provincial laws, plus production and hosting of the online entry form. Scottmark also designed a variety of point-of-sale material in English and French for use in promoting the contest across Canada at retail stores.

The contest continues until January 5, 2005. To enter visit www.icecider.com/contest.

Reversing last year's trend, Scottmark achieved excellent summer results with substantial return business from existing clients. "This summer we were inundated with all types of business from our existing customer base," said Scottmark cofounder Scott Robinson. "We had the opportunity to work on a varied array of projects, both large and small, encompassing all areas of our eMarketing services. From video and print production to search engine positioning, email marketing, and electronic training development, our focus shifted substantially from website production."

As the autumn season begins, Scottmark is also pleased to announce a roster of new clients including bMod Communications, Dorchester Investment Management, Texserv IT Asset Management, and the Highlands Company.

Scottmark Communications has launched a new website for the Global Alliance for Medical Education (GAME), a not for profit organization dedicated to the advancement of innovation in medical education throughout the world. In addition to informing visitors about the organization, the predominately text-based site contains a wealth of information of interest to those in the medical education field including news items and a huge list of industry links.

The site features a password-protected, member-only section where members can search a database of GAME's worldwide membership. The member section also contains a vast searchable library of PowerPoint presentations from GAME's annual meetings.

Scottmark Communications has completed www.vividvu.com, an e-commerce website for AboutFace Eyewear Marketing Corporation. This attractive site was designed as the online presence for VividVu sunglasses, which are being marketed directly in the U.S. through a television infomercial.

The new website features streaming video that is broadcast using our ScottmarkStream service and a custom version of our new SafeGate e-commerce solution providing integrated catalogue, shopping cart, and secure checkout system. Orders placed through the online shopping cart are transmitted to the company's fulfillment agency in the same manner as the telemarketing orders that are received when the infomercial is broadcast, creating a fully integrated online and offline order system.

The VividVu site is the second e-commerce site that Scottmark has created for AboutFace Eyewear Marketing Corporation. In addition to a wealth of corporate and product marketing materials, Scottmark also produced a sophisticated site for their i-dapz Active Eyewear System two years ago.

Scottmark Communications is pleased to announce that it has achieved record sales and profitability for the third quarter ending September 30, 2003. "After a slow summer period, we are very pleased with both the quality and quantity of work that we were able to turn around in August and September," said Scottmark cofounder Scott Robinson. "We had the opportunity to work on a number of interesting projects with both new and existing clients. In addition to a variety of eMarketing consulting and content development initiatives, we produced and launched four new client sites which included some very innovative features."

October promises to be equally productive as the company plans to complete a significant corporate site that integrates its content management system (CMS), and its first site in Japanese.

Scott Robinson, cofounder of Scottmark Communications and Director of eMarketing Services, spoke at the 6th International Internet Marketing Conference held in Montreal this May 12-14. Scott's presentation was entitled Using Web Analytics to Increase Marketing ROI. The presentation used real world examples and a strategic approach to demonstrate winning methods for accurately measuring and interpreting website data to make better marketing decisions and improve ROI. Scott also compared some of the key programs and services available for this purpose. Case studies were presented for online retailing and pharmaceutical product promotion.

Read coverage of Scott's presentation at ITBusiness.ca.

Visit www.InternetMarketingConference.com for more information about IMC 2003.

Scottmark Communications announces the introduction of its flexible content management system to enable non-technical users and content editors to create, edit and update website pages directly from a standard Web browser. This unique system does not require that the site be database driven or that any special software be installed on the content editors' computers. Using a sophisticated script-based application that can be installed on most Unix, Linux, or Windows Web servers, this unique content management system provides file management and WYSIWYG (What You See Is What You Get) editing capabilities.

"Our script-based content management system has a number of distinct advantages over competing products," said Scott Robinson, head of eMarketing services at Scottmark. "Since it does not require a database like most other such systems, it is much less expensive to deploy and can even be installed to work with existing websites with little or no modification. The system is so easy to use that it lets anyone who can use a standard word processor, such as Microsoft Word, to perform everything from simple Web page updates to major site additions and changes."

The content management system can be configured to provide just the amount of functionality that content editors and site managers are comfortable dealing with. It can provide full access to the entire file system of the site and allow sophisticated editing of tables and Web page properties or it can be configured to allow limited access to specific files and restricted editing capabilities. The system can even be setup so that only certain portions of each Web page are editable. This allows non-technical users to make content changes without fear of accidentally changing the page's navigation or other non-content elements. The system incorporates a secure login system so that only authorized users can edit site content.

Please contact us to learn more about how in-house content management can save website owners both time and money.

Scottmark Communications is pleased to announce the launch of ScottmarkStream, a streaming media hosting service that provides advanced capabilities for managing, delivering, and monitoring audio, video, and multimedia content over the Internet. Whether used to broadcast a live event or to provide on-demand access to streaming content from a website, ScottmarkStream uses a distributed network architecture to deliver maximum playback quality for end-viewers in a variety of popular formats.

ScottmarkStream currently supports Windows Media, RealMedia, QuickTime, MP3, ClipStream Java Streaming, MPEG, Shockwave Flash and others. All ScottmarkStream hosting packages offer detailed usage tracking and reporting plus affordable pricing to meet any requirement from live event broadcasting, large-scale media distribution networks, or integration of corporate/product videos on any standard commercial website.

Scottmark Communications has launched www.idapz.com. The website was developed for AboutFace Eyewear Marketing Corporation to support i-dapz, their unique adaptable sunglass system that is being marketed directly in the U.S. through a television infomercial.

The project is the result of a three-month eMarketing consulting contract where Scottmark's consultants were involved in all aspects of the marketing campaign including pricing strategies, script development, and coordination of telemarketing and fulfillment services. In addition, our Web team developed the creative, managed, and produced the i-dapz website in record time by working with the exceptional branding and IgnitionWeb back-end services of High-Touch Communications. The i-dapz site includes a custom e-commerce solution with integrated catalogue, shopping cart, and secure checkout system.

We invite anyone with an active outdoor lifestyle to check out www.idapz.com to see for yourself the unique benefits of this adaptable eyewear system.