Scottmark in the Technology Sector
 Companies that sell technological products and services can benefit significantly from investing in effective online marketing. Surveys consistently reveal that both professional buyers and mainstream technology consumers prefer to get the information they require to make purchase decisions from the Internet. Scottmark Communications has enabled a variety of high-tech firms to communicate efficiently with their clients via the Web, through email campaigns, and even using offline presentations and educational material delivered via CD-ROM.
Building Online Customer Relationships Throughout the Product Life Cycle
Scottmark's experience in the marketing of technology products plus our in-house technical writing and illustration expertise allows us to turn your technical literature, specifications, and sales sheets into interactive online content that is both informative and persuasive. We can develop a Web site that will present this content in a flexible format that allows each visitor to select exactly the amount of detail that they require to evaluate your products or services. Your customers can benefit from an insightful overview of your technology or drill down and learn detailed features and specifications.
Unlike other media, the Internet provides an effective channel of communication that can be used throughout a product's purchase and usage cycle. From pre-purchase information gathering to post-purchase support, maintenance, and eventual repurchase at the end of the product's useful life, the Web can provide instruction, answer questions and offer ongoing advice. Potential customers can be given the opportunity to download documentation, user manuals, or even trial versions of software products. Existing customers can receive support, find answers to technical questions from a searchable knowledge base, or download patches and upgrades. By using upgradeable firmware in their products, innovative hardware manufacturers can now also offer their customers downloadable upgrades and enhanced features.
We can help you to gather information and maintain an ongoing relationship with your customers by requiring them to register in order to have access to these value-added online resources.
Site Maintenance and Content Management for Changing Online Information
The Web is an ideal communication vehicle for delivering information that changes frequently such as technical characteristics, specifications, and prices. Scottmark can perform these types of site updates for you on an ongoing basis through a custom maintenance agreement designed to meet your specific requirements and budget. For those who prefer a more hands-on approach, we can provide you with a self-managed Web site that lets you regularly update your online content without knowing HTML or having any special technical expertise.
Our flexible content management system enables non-technical users and content editors to create, edit and update Web site pages directly from a standard Web browser. This unique system does not require that the site be database driven or that any special software be installed on the content editors' computers. The system can even be added to most existing Web sites with little or no modification. The content management system provides file management and WYSIWYG (What You See Is What You Get) editing capabilities that make it easy for anyone who can use a standard word processor, such as Microsoft Word, to perform everything from simple Web page updates to major site additions and changes.
Interactive User Instructions and
Product Training
Technical products are often complicated to explain and support with end-users, so providing effective installation instructions, usage guides, and product training can be key to satisfying customer's post-purchase needs. Whether delivered online or via an in-package CD-ROM, user instructions and product training can provide a higher level of comprehension and retention through the use of interactivity, sound, and animation. An upfront investment in electronic documentation for technical products can often save significant money in the long run through lower return rates and reduced product support costs. Scottmark can help you transform your printed technical documentation into interactive presentations that will inform, motivate, and educate your customers.
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