Marketing to consumers is as much about communicating emotions as it is about ideas. Consumers' emotional reactions to a company or brand can be as important as their logical responses. The Internet provides an efficient vehicle for communicating to a mass consumer audience on both an emotional and logical level. However, both the Web and email are innovative media that demand innovative thinking and execution from marketers in order to deliver effective results. Scottmark can help ensure that your website is ranked and easily located via search engines and that your email broadcasts respect the latest legal guidelines and arrive in your customers' inboxes instead of their spam folders.
Whether you want to market directly to consumers by allowing them to purchase online or to provide them with effective information that will drive them to purchase at retail, you must present a compelling sales message that is consistent with your offline branding and marketing initiatives while capitalizing on the customization and interactive content that is possible online. An effective consumer website does more than offer to sell individual products and services. It can also recommend custom solutions tailored to consumer preferences or it can suggest upsells and complimentary products. Product websites can provide a complete selection of colors, sizes, packaging and pricing to meet individual needs. For service offerings, an effective website can explain each solution in detail or provide just enough information to entice visitors to call for more information and/or pricing.
We can help you develop a site that will arm your customers with the appropriate information before they visit a retailer, so that they ask the right questions that lead to product purchases once they are at the point of sale. For online purchasing, we can create a secure shopping cart and checkout system that makes it easy for customers to buy directly from you with total confidence that their personal information is safe whether they shop from a desktop or mobile device.
Digital communications can be used throughout a product's purchase and usage cycle. From pre-purchase information gathering to post-purchase support, maintenance, and eventual repurchase at the end of the product's useful life, the Web can provide instruction, answer questions and offer ongoing advice. Email communications are also an extremely effective and economical solution for eliminating post-purchase dissonance, promoting product usage, and developing repurchases or sales of complimentary products. Mobile apps can provide ongoing value-added services to your customers and keep them involved with your product or brand. Our experts can help you extend your marketing efforts beyond initial sales to ongoing communications with your best prospects - your existing customers.
Digital marketing tools provide the unique ability to use sound and motion to grab your audience's attention and deliver persuasive messages. By adding interactivity, presentations can be tailored to provide exactly the level of information desired by each segment of the target audience and even provide a virtual product tour or demonstration for those products that cannot readily be viewed or tried-out in person. We can help you translate your marketing message into digital presentations for your sales force, trade show kiosks, disk-based giveaways or online demonstrations.