Case Studies
AboutFace Eyewear Marketing Corporation: i-dapz eMarketing
Challenge: AboutFace Eyewear required an online marketing campaign to support the launch of i-dapz, their unique adaptable sunglass system that was being marketed directly through telemarketing driven by a television infomercial.
Solution: Scottmark Communications developed a complete eMarketing strategy and managed the development of several initiatives including the i-dapz Web site, e-commerce program, and email marketing campaign.
Deliverables: As a key component of the i-dapz marketing team, Scottmark's consultants provided strategic and technical advice for all aspects of the i-dapz launch. Our Web team developed the creative, managed and produced the i-dapz Web site in record time. The site includes a custom e-commerce solution with integrated catalogue, shopping cart and secure checkout system that provides order information to AboutFace's fulfillment agency in a format that is compatible with the telephone orders that are generated directly from the television campaign. Scottmark continues to support the i-dapz eMarketing efforts through its streaming video delivery, email marketing creative and broadcasting, Web site maintenance, and strategic consulting services.
Results: The i-dapz Web site was launched to high traffic levels in June 2002 and the e-commerce components were added the following month. Online orders have exceeded expectations by accounting for almost 15% of total sales.
Link: www.idapz.com
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